Producer Profile
NON
Melbourne, Australia

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NON

Melbourne, Australia

A real alternative to wine made with real produce with no booze.

Founded in November 2017, NON quickly established itself as a leader in the non-alcoholic beverage industry, offering sophisticated alternatives to wine. The brand began with non-alcoholic degustation pairings in fine dining restaurants across London and Paris. NON’s founder, Aaron Trotman, saw the need for a high-quality, non-alcoholic alternative that caters to various occasions and preferences.

Location: Melbourne, Australia

Sustainability standards: Organic ingredients

Working with us since: 2024

Website: https://uk.non.world/

Interesting fact: NON is headquartered in Melbourne, Australia, where the HQ serves as a hub for creativity and excellence in beverage crafting. The team at NON includes expert chefs, bartenders, food scientists, and winemakers!

NON’s Beverages

NON beverage

Ingredient sourcing principle

At the heart of NON’s philosophy is a commitment to source the highest quality ingredients around the world. Each ingredient is individually processed in NON’s purpose-built kitchen in Melbourne. They include fruits, tannin, salt and acid extracted from real produce using techniques from the culinary world. This meticulous approach ensures that every element contributes to the balance of flavours in the final product. All their ingredients are vegan-certified, gluten-free and halal, something for anyone on any occasion.

NON beverage

Production process

By using culinary techniques and innovative beverage crafting, The brand deconstructs real produce using methods commonly found in top kitchens across Europe. This approach allows NON to build flavours from the ground up, focusing on key notes of fruit, tannin, salinity, and acidity. The process includes careful ingredient selection, precise processing, and thoughtful blending to create complex, layered flavours without any alcohol.

NON - non alcoholic beverage

NON is not designed to mimic the traditional flavours of wine. Instead, the team encourage consumers to treat its beverages with the same respect as traditional wines, by serving them chilled in wine glasses, to enhance the drinking experience.

Sharing similar ethos in quality and sustainability, we are proud to offer NON’s core range at Wanderlust Wine, offering a beverage that is suitable for everyone on every occasion.

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